CASE STUDIES
Real results from founder-led strategies that turned authentic voices into measurable revenue.
Founder-Led Personal Brand
TAMI MÖNNIG
25 000 € revenue in 4 months
Massive engagement growth
Continuous ROI through hybrid content
Founder-Led Newsletter Strategy
D2C SKINCARE BRAND
+83.8% open rate
+108% click rate
+129% revenue per recipient
-41% unsubscribes
Founder-Led B2B Strategy
HUMAN RELATIONS
+73.2% Impressions
+13.4% Engagement
+30K CHF revenue
x11 ROI
Founder-Led Email Sequence (Cold Leads via Meta Ads)
LOOKING FOR SOCCER
24% Open Rate
3.64% Click Rate
2% Conversion Rate
(cold audience from Meta ads)
Founder-Led Personal Brand
TAMI MÖNNIG
Result Highlights:
25 000 € revenue in 4 months
Massive engagement growth
Continuous ROI through hybrid content
Approach:
We built a holistic Founder-Led system combining platform consistency, storytelling, and value posts tied to her niche: Crypto Taxes & Lifestyle.
Key Moves:
- →Profile rework & storytelling pillars
- →3 posts/week + bi-weekly newsletter
Outcome:
Authenticity led to authority. From scattered presence to a recognisable, trusted voice — turning visibility into consistent client requests.
Founder-Led Newsletter Strategy
D2C SKINCARE BRAND
Result Highlights:
+83.8% open rate
+108% click rate
+129% revenue per recipient
-41% unsubscribes
Approach:
We shifted from polished, corporate copy to raw founder storytelling — replacing 'We're excited to announce...' with human narrative.
Key Moves:
- →Emotional founder story integration
- →Conversational subject lines
- →Consistent tone & cadence
Outcome:
Revenue per subscriber more than doubled in 4 weeks — without higher frequency or discounts. People stopped skimming — and started replying.
Founder-Led B2B Strategy
HUMAN RELATIONS
Result Highlights:
+73.2% Impressions
+13.4% Engagement
+30K CHF revenue
x11 ROI
Approach:
We turned two partners at Human Relations into visible, trusted voices through weekly posts, direct insights, and authentic storytelling.
Key Moves:
- →Profile refinement with direct audience messaging
- →Two value-driven founder posts per week
- →Personal anecdotes replacing corporate tone
Outcome:
Consistent visibility. Target clients recognized their tone, not their titles — and engagement translated directly into new mandates.
Founder-Led Email Sequence (Cold Leads via Meta Ads)
LOOKING FOR SOCCER
Result Highlights:
24% Open Rate
3.64% Click Rate
2% Conversion Rate
(cold audience from Meta ads)
Approach:
The client, a global football-camp platform, generated sign-ups through Meta ads — mostly cold parents who had never heard of the brand before. Instead of sending a standard confirmation or sales email, we built a founder-voiced sequence that addressed the emotional fears behind the purchase: 'What if my child can't be without me for a few days?' 'What if they don't find friends?' 'What if the camp isn't worth it — or worse, it's a scam?' The emails answered these doubts directly in a conversational, empathetic tone, positioning the founders as real humans who understand parents, not as a faceless sports company.
Key Moves:
- →Shift from product features to emotional reassurance
- →Open each email with a relatable 'parent thought' instead of a sales hook
- →Use simple narrative flow → question → truth → action
- →End every email with a trust-based CTA ('Get all details before you decide')
Outcome:
Cold Meta ads traffic converted at 2%, a strong result for a high-involvement purchase like a multi-day camp abroad. Open rates averaged 24%, and click-throughs 3.64%, outperforming typical cold-list benchmarks by 60–80%. Parents replied directly to the sequence with personal questions — proof that the voice felt human and built connection.
Why it worked:
Even with cold audiences, emotion beats automation. When founders speak to real fears, even a cold funnel warms up.